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Google Natural/Organic Search (SEO)

SEO (Search Engine Optimization) is a service that we provide to acheive first page placement on Google for our client’s websites to naturally show up for the most searched terms that would be used by a potential client looking for the clients business. SEO has some key benefits in that it can acheive first page placement for a large number of terms. We have clients that are ranked on the first page of Google for over 65 terms related to their business.

Our SEO service involves 35 strategies that we implement. Approximately half of these strategies involve direct changes to the website (on page), and the other half involves changes to how the website is connected to the web (off page). Google scans the web and scans your website for changes, and ranks it according to its relevance among your competitors. Our 35 SEO variables cater to what Google's algorithm looks for in the search.

There are several steps that are covered in our SEO setup:

Keyword Traffic Pyramid- We ask the client to choose the top terms that they think a client would search when looking for your service, like "Family Lawyer in St. Louis", etc. We take this list as a starting point and using a tool, we expand the list out to every possible type of search related to your keywords. We then use another tool to determine the monthly search volume for each keyword. We sort the keywords by the search volume, and return the list to the client to discuss what terms should be used moving forward. It's important to do the research on the keywords. The term "Dallas Accident Lawyer" is searched ten times more than "Accident Lawyer in Dallas". Choosing the right terms will significantly improve the results of your SEO.

Competitor Analysis- Once we have determined out target terms, we scan the top three websites that currently show up on Google for each term. We then generate a competitor analysis that we use in house to determine the SEO strategy for each individual page in our clients website that we want to show up for each term.

Website SEO Roadmap (10+ pages)- Our SEO Roadmap Report outlines everything that needs to be done to the website (on page) to show up for the target terms based on the competitor analysis and our knowledge of SEO. Once developed, we review this with the client.

 

After the SEO roadmap is developed and approved by the client, we implement the roadmap into the website as part of our monthly SEO maintanence service. We usually re-develop and implement the roadmap on a quarterly basis as part of our monthly SEO service. Our monthly SEO service also includes the off page optimization which involves submitting the clients blogs to the web, linking social media sites like facebook, and managing youtube accounts and photo geo tagging accounts as well a many other SEO tasks.

Our clients receive a monthly SEO visibility report as an excel sheet that shows the rankings for each term each in monthly columns that clearly shows the progress of the SEO campaign. Call us today to discuss our SEO strategies further.