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Internet Marketing 101

There has been an overwhelming migration from traditional print and media advertising to internet advertising. Phone book companies and newspapers have reported record losses over the last few years. Chances are that your potential clients will shop for your services online before they ever actually make a decision as to what makes sense for them. Furthermore, your pre-existing clients will probably visit your website at some point as well. Any internet marketing program has two main components; how drive traffic to the website, and how to get the traffic to convert into leads.

How do we drive traffic to our client’s websites?

Google has achieved 85.69% of the online search market. Yahoo follows at 5.92%, and Bing has 5.33%. This means that over 85% of online search efforts to find your website will originate on, and 97% of these search efforts will originate on one of the three main search engines.

We work with all three major search engines, but focus our efforts on Google. Does your website consistently show up on the first page of Google for most searches related to your company for your target market location? If not, your company needs to re-evaluate its approach to internet marketing.

Most companies that offer alternative marketing programs like online medical and legal directories will focus their own marketing efforts on getting to the top of Google. The goal of our search engine marketing is to bypass any intermediaries, and work with our clients to achieve first page placement on Google for the best search terms at the origination point of where their potential clients will search for their services.



How do we convert website traffic into more leads?

We track two important statistics on our clients websites:

A bounce rate is the percentage of people who visit a website and leave without visiting any additional pages. For lead generation websites, we consider anything under 50% to be good. This means that more than 50% of the website traffic stayed on the website.

A conversion rate is the percentage of visitors that contact your office. A 6% conversion rate means that of 100 visitors, 6 of them either called or emailed your office.

We track these statistics for most of our clients through Google Analytics. We have found that our new clients previously averaged around a 63% bounce rate, and a 5 % conversion rate (on average). Our websites average a 47% bounce rate, and a 9% conversion rate. We believe that these figures prove that websites built by our company engage website visitors more effectively, and generate more leads.

What’s the bottom line?

With an increase in traffic from our search engine marketing, and an increase in the percent of leads from a website built by us, your company’s internet marketing will be more efficient and effective, thus generating more business.



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